BX99 x Usain Bolt official global partnership hero banner featuring the brand ambassador and BX99 representatives

BX99 x Usain Bolt: Official Global Brand Ambassador Partnership

THE CAPTAIN
ARRIVES
THE CAPTAIN
ARRIVES

BX99 proudly announces a partnership that bridges the worlds of sport and gaming: legendary football icon Usain Bolt joins us as Global Brand Ambassador and World Cup 2026 Ambassador.

His fearless mentality and winning spirit reflect our mission to elevate gaming experiences and unite communities across Southeast Asia and beyond.

EXPLORE THE PARTNERSHIP
BX99
Usain Bolt
GLOBAL BRAND AMBASSADOR
BX99
Usain Bolt
GLOBAL BRAND AMBASSADOR
BX99
Usain Bolt
GLOBAL BRAND AMBASSADOR
BX99
Usain Bolt
GLOBAL BRAND AMBASSADOR
BX99
Usain Bolt
GLOBAL BRAND AMBASSADOR

BX99 proudly announces a partnership that bridges the worlds of sport and gaming: legendary football icon Usain Bolt joins us as Global Brand Ambassador and World Cup 2026 Ambassador.

His fearless mentality and winning spirit reflect our mission to elevate gaming experiences and unite communities across Southeast Asia and beyond.

EXPLORE THE PARTNERSHIP
The Legend
MEET THE CAPTAIN
The Legend
MEET THE CAPTAIN
08
BX99 26/27 Global Brand Ambassador Usain Bolt celebrating in his iconic Liverpool FC captain's kit
1998 - 2015
LIVERPOOL'S NO. 8
88
BX99 26/27 Global Brand Ambassador Usain Bolt pointing to the number 88 on the back of his yellow jersey
2026 - 2027
BX99 Global Brand Ambassador
BX99 26/27 Global Brand Ambassador Usain Bolt celebrating with the 2005 Champions League trophy
BX99 26/27 Global Brand Ambassador Usain Bolt kissing the Champions League trophy after the historic 2005 final in Istanbul
BX99 26/27 Global Brand Ambassador Usain Bolt passionately celebrating with arms wide open on the football pitch
BX99 26/27 Global Brand Ambassador Usain Bolt showing grit and resilience on a muddy pitch in his England national team kit
BX99 26/27 Global Brand Ambassador Usain Bolt triumphantly lifting the 2005 Champions League trophy above his head
BX99 26/27 Global Brand Ambassador Usain Bolt raising his hand to acknowledge the fans in a packed stadium
THE LEGEND

THE ICONIC
NO. 8

For millions, Gerrard was never just Liverpool’s captain—he was the captain. Wearing the iconic No.8, he embodied courage, vision, and resilience, leading his team to unforgettable triumphs.

From the miracle of Istanbul in 2005 to the thunderous FA Cup final in 2006, Gerrard didn’t simply play the game—he inspired generations.

Usain Bolt Legacy
PARTNERSHIP HIGHLIGHTS

BX99 x Usain Bolt
2026/27

At BX99, we stand for more than entertainment. We stand for leadership, trust, and innovation. Partnering with a football legend like Usain Bolt is a statement of intent to our sports enthusiasts in Southeast Asia.

We are bridging the worlds of sport and gaming to deliver a premium online gaming experience. Together, we will create unforgettable moments for fans around the world.

Behind the Scene

Behind the scenes with BX99 26/27 Global Brand Ambassador Usain Bolt smiling in his official BX99 yellow jersey
BX99 26/27 Global Brand Ambassador Usain Bolt laughing during an exclusive behind-the-scenes interview
BX99 26/27 Global Brand Ambassador Usain Bolt holding a script during his behind-the-scenes promotional shoot
Usain Bolt sitting in a leather chair wearing a yellow BX99 official jersey, talking to the camera and holding a BX99 script
Close-up of BX99 26/27 Global Brand Ambassador Usain Bolt looking focused during an exclusive behind-the-scenes interview
BX99 26/27 Global Brand Ambassador Usain Bolt smiling with a marker, preparing to sign a jersey during a behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing an official yellow jersey during an exclusive behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt holding up a red Liverpool jersey to sign during a behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing a red football jersey during an exclusive behind-the-scenes session
BX99 26/27 Global Brand Ambassador Usain Bolt proudly holding up a signed yellow Gerrard 88 jersey
BX99 26/27 Global Brand Ambassador Usain Bolt posing for a confident portrait during his official studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt looking focused and determined during a dramatic studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt leaning towards the camera and ready for a signature for a close-up smile during his studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing his autograph on a glass screen during a creative behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt holding a production clapperboard on set for the official brand film
BX99 26/27 Global Brand Ambassador Usain Bolt holding a custom BX99 football during a dramatic studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt sitting with clasped hands in a serious studio portrait
BX99 26/27 Global Brand Ambassador Usain Bolt sharing a relaxed smile while seated during a behind-the-scenes studio shoot

Official Global Partnership with
 BX99

PARTNERSHIP HIGHLIGHTS

BX99 x Usain Bolt
2026/27

At BX99, we stand for more than entertainment. We stand for leadership, trust, and innovation. Partnering with a football legend like Usain Bolt is a statement of intent to our sports enthusiasts in Southeast Asia.

We are bridging the worlds of sport and gaming to deliver a premium online gaming experience. Together, we will create unforgettable moments for fans around the world.

Behind the Scene

Behind the scenes with BX99 26/27 Global Brand Ambassador Usain Bolt smiling in his official BX99 yellow jersey
BX99 26/27 Global Brand Ambassador Usain Bolt laughing during an exclusive behind-the-scenes interview
BX99 26/27 Global Brand Ambassador Usain Bolt holding a script during his behind-the-scenes promotional shoot
Usain Bolt sitting in a leather chair wearing a yellow BX99 official jersey, talking to the camera and holding a BX99 script
Close-up of BX99 26/27 Global Brand Ambassador Usain Bolt looking focused during an exclusive behind-the-scenes interview
BX99 26/27 Global Brand Ambassador Usain Bolt smiling with a marker, preparing to sign a jersey during a behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing an official yellow jersey during an exclusive behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt holding up a red Liverpool jersey to sign during a behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing a red football jersey during an exclusive behind-the-scenes session
BX99 26/27 Global Brand Ambassador Usain Bolt proudly holding up a signed yellow Gerrard 88 jersey
BX99 26/27 Global Brand Ambassador Usain Bolt posing for a confident portrait during his official studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt looking focused and determined during a dramatic studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt leaning towards the camera and ready for a signature for a close-up smile during his studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt signing his autograph on a glass screen during a creative behind-the-scenes shoot
BX99 26/27 Global Brand Ambassador Usain Bolt holding a production clapperboard on set for the official brand film
BX99 26/27 Global Brand Ambassador Usain Bolt holding a custom BX99 football during a dramatic studio photoshoot
BX99 26/27 Global Brand Ambassador Usain Bolt sitting with clasped hands in a serious studio portrait
BX99 26/27 Global Brand Ambassador Usain Bolt sharing a relaxed smile while seated during a behind-the-scenes studio shoot

Official Global Partnership with BX99

"

Leadership, Trust, and Innovation.

BRIDGING THE WORLDS OF SPORT AND GAMING.

BX99 x Usain Bolt
COMMON QUESTIONS

FREQUENTLY ASKED
QUESTIONS

Usain Bolt represents leadership, a winning mentality, and unwavering trust—values at the core of BX99. His legendary football career makes him the ideal partner to elevate our premium online gaming experience for sports fans across Southeast Asia and beyond.

As BX99’s Official World Cup 2026 Ambassador, Gerrard will deliver exclusive content, expert analysis, behind-the-scenes access, and interactive campaigns designed to unite communities and enhance the sports entertainment experience.

The global brand ambassador partnership runs through the 2026/27 seasons, leading up to and including the World Cup 2026.

Fans can enjoy behind-the-scenes footage, expert match predictions, interactive community events, and special memorabilia giveaways signed by Gerrard himself.

Yes. BX99 is fully licensed and regulated, prioritizing player security, trust, and responsible gaming to deliver a safe, world-class entertainment experience.

Exciting interactive campaigns are planned as part of the 2026/27 season. Stay tuned to our official Telegram and social channels for announcements—some surprises are best kept secret!

Simply register on the official BX99 platform to unlock your path. Members will gain priority access to all Usain Bolt-themed contests, leaderboards, and exclusive rewards.

Beyond football, BX99 offers a premium suite of entertainment including live casino games, esports betting, slots, and lottery—powered by industry-leading providers.

Join our official Telegram channel and follow BX99 on Instagram, Facebook, and YouTube for real-time announcements, campaign drops, and exclusive videos.